The Don’t Erase Me campaign was designed to deliver a simple yet powerful message: without human intervention, many animals will soon be “erased.” My goal was to create a campaign that left a lasting impression on viewers and encouraged them to learn more about animal conservation.

Because conservation is a top priority for accredited zoos and aquariums, I collaborated with directors at Peoria Zoo during development. They granted permission to use their logo and committed to adopting the campaign as part of their conservation initiatives. Since its adoption, the zoo has raised over $5,000 to support animal conservation efforts.

This project was awarded the Grand Prize in the 2022 MU Undergraduate Visual Art and Design Showcase.

View the online showcase here.