The Don’t Erase Me campaign aims to display a simple, yet effective message that animals will soon be "erased" without the intervention of humans. My goal was to create something that would leave a lasting impression on viewers and inspire them to become more educated on the topic. 

Animal conservation is a main priority for accredited zoos and aquariums, so in developing this campaign I connected with directors at Peoria Zoo. I was permitted to use their logo with the promise of them adopting it as part of their conservation efforts. Since adopting the campaign, the zoo has raised over $5,000 for animal conservation.