Epsilon
Epsilon is a global data and technology company that helps brands bring personalized creative to life. Focusing on outcome-based marketing, Epsilon creates digital campaigns that deliver measurable results for their clients.
As an Associate Art Director for Epsilon, I execute client focused creative projects that align to the creative strategy and vision per campaign, while being unique to the needs of each client. I work on top creative accounts to produce innovative and interactive ad units for clients such as Anthropologie and Free People.
These projects were executed in collaboration with the Epsilon Creative team.
Anthropologie Reviews Wireframe
This wireframe was developed with the objective to drive sales and generate leads through acquisition based messaging by highlighting positive product reviews. The flexible wireframe can house between one and three products. Five of fourteen total sizes are being shown above, each size displaying a different creative version that was live within the past year.
Anthropologie Outfit Building Wireframe
This wireframe was developed with the objective to promote cross-category shopping and basket building by highlighting three different outfits based on one item. This is an entirely automated wireframe with the outfit items coming directly from a product feed. The user will be targeted with outfits based on their browsing and purchase history. Two sizes were built and each size is showing a different creative version.
Free People Video Product Wireframe
This wireframe was developed with the objective to drive awareness and sales of collections and product lines. The flexible wireframe provides an engaging experience by pairing a video with product-focused imagery. It supports one six second video and can house between one and three products. One of fourteen sizes is being shown above, each displaying a different creative version. It is used by both Free People Collection and Free People Movement.