As an Art Director at Epsilon, I lead concept development and bring campaign strategies to life through design. I create work across web, mobile, video, and email channels, ensuring each deliverable is both strategically aligned and uniquely tailored to the client. Collaborating with copywriters, developers, product artists, and account teams, I produce innovative, interactive ad units for notable brands such as Anthropologie, Free People, Wingstop, QDOBA, and TD Bank (Target Circle Card).
These projects were executed in collaboration with the Epsilon Creative team.
Wireframe
320x480 Fall Campaign
300x250 Holiday Campaign
Anthropologie | Outfit Building Template
This template was designed to drive cross-category shopping and encourage basket building by showcasing three distinct outfits centered around a single item. Fully automated, the template pulls outfit items directly from the product feed and tailors the display to each user based on their browsing and purchase history. Two sizes were developed, each featuring a unique creative version.
Wireframe
This high-impact panning text template was designed to quickly capture attention and drive engagement with timely messaging and instant brand awareness. It primarily spotlights limited-time flavors, new menu additions, and seasonal events.
Wingstop | Panning Text Template
Free People | Video Product Template
This wireframe was created to drive awareness and sales across collections and product lines. Its flexible design delivers an engaging experience by combining a video with product-focused imagery. It supports a single six-second video and can feature one to three products. This wireframe is utilized across both Free People Collection and Free People Movement.
Connected TV QR Code Video
Promotions Wireframe
User Generated Content Wireframe
