As an Art Director at Epsilon, I lead concept development and bring campaign strategies to life through design while partnering with Copywriters, Strategists, Production, and Account teams. TD Bank (Target Circle Card) challenged us to elevate their email marketing, with the goal of to moving beyond standard templates and create visually dynamic, engaging experiences that would capture attention in crowded inboxes.
These projects were executed in collaboration with the Epsilon Creative team.
Sender: Target Circle™ Card – TargetCircleCard@targetcredit.tdbank.com
Subject Line: It’s your anniversary!
Inbox Preheader: Thank you for being one of our valued cardholders.
Target Card Anniversary
The purpose of this campaign is to celebrate cardholder's who have reached their yearly anniversary with the card and to reinforce the ongoing value of the Target Circle Card by highlighting the benefits and rewards they've enjoyed over the past year. This communication uses celebratory imagery and has a fun yet appreciative tone that acknowledges their loyalty and makes them feel valued.
Sender: Target Circle™ Card – TargetCircleCard@targetcredit.tdbank.com
Subject Line: Your Savings Hack is Here
Inbox Preheader: Start saving 5% today on purchases with the Target Circle™ Card.
Invitation to Apply
The purpose of this campaign is to highlight the benefits of the Target Circle Card by featuring the core value prop and exclusive introductory offer that make the card a compelling choice for loyal Circle members invited to apply. This communication aimed to drive applications and immediate card usage and emphasize a personalized invitation just for the recipient.
Sender: Target Circle™ Card – TargetCircleCard@targetcredit.tdbank.com
Subject Line: Fall in love with big savings
Inbox Preheader: Cozy up to 5% instant savings every time you shop
Target Card Seasonal Savings
The purpose of this campaign is to highlight the benefits of the Target Circle Card by featuring the core value prop in alignment with the season. This email is deployed monthly, showcasing relevant imagery and products to entice the shopper.