Art Direction · Digital · Campaigns · Interactive Design
Outfit Building
Anthropologie sought an engaging digital shopping experience that drives customers to explore products across categories and encourages larger basket building.
My Approach
I developed a flexible advertising template that showcased three outfits centered around a featured product. The system was designed to dynamically populate products from a feed, displaying each user an outfit based on their browsing and purchase history.
Customer Reviews
The goal was to build trust with both new and existing customers by leveraging positive consumer reviews to support acquisition and drive sales. The ads needed to make authentic customer feedback feel engaging and credible.
My Approach
I developed a flexible advertising template that pairs curated customer reviews with product imagery, giving the experience a personalized and editorial feel. The wireframe system supports 1–3 products, flexible review content, and category-specific calls to action, allowing the creative to adapt across campaigns..
