Art Direction · Digital · Campaigns · Interactive Design
Panning Text
Wingstop was seeking something that could quickly capture attention and drive engagement around timely promotions. The creative needed to make bold messaging and product offerings feel instantly recognizable while supporting limited-time flavors, new menu items, and seasonal campaigns.
My Approach:
I developed a panning text design that combines oversized typography, bold brand colors, and product imagery to create an energetic, attention-grabbing experience. It can accommodate varying headlines, products, and promotional messaging, allowing the template to scale across multiple campaigns.
